Still, expanding that scope proved tricky to successfully monetize, and UA says that it now plans to target "the Focused Performer" rather than a broader array of fitness enthusiasts. Endomondo, at the time, added 20 million users to that figure, predominantly outside of the US. Usage has risen since 2015, with Under Armour saying that MyFitnessPal now has over 200 million users versus the 80 million at the point of acquisition. Then, the company said that the apps and services would make "ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles." That's no small amount, but it's worth noting that Under Armour spent $475 million to buy MyFitnessPal and Endomondo back in 2015.
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